As a lash artist, setting the right prices for your services is crucial for the success and sustainability of your business. It’s not just about covering your costs but also about reflecting the quality of your work and positioning yourself in the market. In this guide, we’ll explore some tips to help you strategically price your lash services to boost your income and build a thriving business.
Evaluate Your Competition
One of the first steps in setting your prices is to evaluate your competition. Look at what other lash artists in your area are charging for similar services. Aim to price competitively, around 10-15% less than the most expensive competitors. This will help you attract clients without compromising on the quality of your work. However, it’s also important to recognize your worth. Don’t be afraid to increase your prices by a couple of dollars if you believe your services justify it.
According to a 2022 End of Year survey of lash artists, the average price for a classic set was between $110-$129, while a volume set ranged from $150-$169. Use this data as a benchmark to gauge where your prices stand compared to industry standards.
Avoid Steep Discounts
While it can be tempting to offer steep discounts to attract clients, it’s important to limit these promotions to maintain the perceived value of your services. Instead of lowering your prices, consider offering occasional promotions or special offers that add value without devaluing your work. For example, you could offer referral discounts to encourage word-of-mouth marketing and attract new customers without resorting to across-the-board price cuts.
Let Cheap Clients Go
It’s important to communicate the value of your work to your clients. If you encounter clients who consistently seek lower prices or ask for discounts, consider letting them go. Focus on clients who appreciate the quality of your work and are willing to pay for it. By prioritizing quality over quantity, you can build a loyal customer base that values what you have to offer.
Invest in Quality Products
Finally, invest in high-quality lash products to showcase your commitment to excellence. Using premium products not only enhances the results of your work but also demonstrates to your clients that you prioritize their satisfaction and safety. Building a reputation for using top-tier products can set you apart from competitors and contribute to long-term client loyalty.
In conclusion, strategically pricing your lash services is essential for the success of your business. By evaluating your competition, avoiding steep discounts, prioritizing quality clients, and investing in top-tier products, you can set prices that reflect the value of your work and ensure a sustainable and profitable lash business.