Holiday season can be stressful with a busy schedule, social media, and clients. Marketing might be the last thing on your mind, but marketing yourself during the holidays is the one of the best times. Take time to think about your clients and what they like. Doing research before will help see what other lash artist did to grow their clientele as well. We will go over some ways to market yourself through social media, referral programs, and gifts for clients.
Social Media:
Social media is a great tool to use when it comes to marketing. It is a way to show your work, personality, and connect with new clients. When using social media think about how you want to be viewed. Plan your post out, then you will have a cohesive page and it won’t become overwhelming. One of the biggest keys is to be yourself and show your personality on your page. This will help to draw in new clients. Showcasing yourself will help new people feel comfortable booking with you. During the holidays is one of the best times to do a giveaway on your page. It is an easy way to get a lot of engagement and new traffic to your page. Make sure you follow us on Instagram and TikTok for more tips and tricks!
Referral Program:
Word of mouth is one of the best ways to get your business out there. Having a referral program will incentivize your clients to talk with friends and family. Before you advertise your referral program make sure you have your policies posted. If you are giving your clients a card for your referral program make sure you have your policies written on it, or a link directing them where to find it. You don’t want to have issues with clients during the holidays because of a miscommunication.
Gifts For Your Clients:
Giving gifts to your clients is a great way to show your gratitude. You could give them an after care kit, scrunchies, stickers, lash brushes, and hand sanitizer. These are nice small gifts that you could add your logo to and they aren’t too expensive. Marketing yourself during the holidays will be easy if you prioritize your clients and give them the best experience possible. Everyone loves a small gift with a hand written note. It makes them feel valued as a person and customer.
