This week we are going to talk about social media and how you can use it to grow your business. Social media can be used as a huge tool when it comes to your lash business and we are going to talk about 5 tips specifically for you! They are, know your audience, be real and authentic, engage with your audience, post interactive content, and last but not least post consistently.
Know Your Audience
One of the most important things to know when it comes to social media is your audience. This is important because it dictates what you post and why you post it. Is your audience mainly your clients or are they other lash artists? How old are they? Are they male or female? What styles are they drawn to? Do they want to see lash maps or tips and tricks? This can be difficult to figure out, but as you keep posting you will be able to gain a better understanding of your audience. Instagram has some built in tools so that you can see what gender and ages are interacting with your posts, but you can also post questions on your stories to get to know your followers better.
People can sense when you are being fake or putting on an act on social media. This is why it is important to be real and authentic. People will be drawn to you for who you are not who you pretend to be. You will build a relationship with followers that can lead into clients and keep current clients coming back.
Engage With Your Audience
Engaging with your audience is one of the most helpful tools in growing your social media. If they are following you then they want a relationship with you. Whether that is to be one of your clients, wanting to learn your tips and tricks, love seeing your beautiful work, etc. It’s important to ask them questions and respond to their answers. Listen to what they want to see and try your best to execute on that. This will help you form great relationships in and out of the industry!
Post Interactive Content
How do you know what to post on social media? The answer is anything that’s interactive. This includes videos, stories, asking questions, giveaways, etc. On Instagram reels are a great way to interact with your audience. It can be something funny, informational, or artistic. The possibilities are endless. Use your creativity and create real relationships with your audience by interacting with them.
This is one of the most important tips that is easy to act upon. As you start to create more content it is important to post as consistently as possible. I would recommend posting one to two times a day. I know that this can seem overwhelming, but as you get used to social media you can work your way up. Posting consistently helps new followers find your page and helps old followers continue to stick around.
I hope these tips help you grow your business on social media and in general. In today’s world appealing to your customers on social media is very important to gain new customers and keep consistent customers. Make sure to look at our TikTok and Instagram to get more tips and tricks!