The Price is Right – Lash Edition

When lashing, it can be hard find the right price per service. Even experienced professionals struggle to find a happy price point that reflects quality service, but won’t have clients breaking the bank. Here are five quick tips to consider when you’re pricing your lashes.

1. 1. Look at the competition in your area. While you don’t want to be the most expensive lash artist, you certainly don’t want to price too low beneath other businesses, because that reflects poor quality. A good rule of thumb is to price between 10-15% less than competitors, especially when you’re starting out. For example, if a competitor is charging $125 for a full set, you should charge $115.
2. 2. Evaluate what you’re spending on your products. You don’t want your education and time to go to waste by making a minimum income on your lash service. It’s recommended that you only use around $6 of products a fill, and closer to $8 a full set. Create a budget for your products to make sure you’re getting the most bang for your buck.
3. 3. Don’t offer steep discounts. A few discounts a year, about 3-4 times, is a good amount. If you’re just starting out, you can offer a referral discount to help you build a loyal clientele. Make sure that your offers have a clear and stated policy so customers know when it ends and how to apply the discount.
4. 4. Let cheap clients go. Some clients may complain about your pricing and say that they’re finding someone who can do lashes for a lower price. Don’t discount your prices for them and let them know that your prices reflect the quality of your work. Clients who try to barter won’t be loyal clients.
5. 5. Invest in quality lash products. As mentioned above, you need to track how much you’re spending on lash products. But, don’t skimp on product quality to get the best price. Your clients will notice when you use quality products, and when you don’t. Using the best quality will keep clients coming back and keep you in business!

Use the chart below to evaluate how much you should charge per set to meet your monthly revenue goal.