We all know marketing is EVERYTHING. Your brand should be recognizable, beautiful, and unique. For Instagram marketing… it all starts with beautiful photos!
Soooo, how do you take beautiful photos if you aren’t trained in photography?! Bella Lash will give you the run down 🙂
Step 1: Consent
First and foremost, get consent from your client. Make sure they are okay with you taking photos of them. If they aren’t comfortable with that, remind them that you’re just photographing their eyes. Hopefully that will persuade them to let you! This is step one to building a glamorous portfolio.
Set by Kylie White
Step 2: Prep
If you’re taking a photo of them laying down, clean the area around you… including their face. If there are any loose lashes on their face, take them off! There is nothing more distracting than trash on your table, or lashes on their face. You don’t want anything to distract your followers from the gorgeous set you just completed!
Set by Savannah Carmichael
If you’re taking a photo of them standing up, put them in front of a blank wall. This will create a clean, professional look for your profile!
Set by Lana Wyer
Step 3: Lights… Camera…
Lighting makes the absolute biggest difference in photos! Make sure it’s bright. Ideally, you should use natural light from the sun. If you are close to a window, utilize that light! If it’s dark out, or you aren’t near a window, use a ring light or a Glamcor. The problem with synthetic lighting is that it can give your photos a yellow or blue hue. Here is an example of regular room lighting versus natural lighting.
Set by Savannah Carmichael
Step 4: Don’t stop, don’t stop.
Don’t be afraid to take several photos to get the best angle, best lighting, and best view possible of your gorgeous set! Most clients will love the paparazzi 😉
Step 5: Editing Your Beauties!
We know your clients are all models, and don’t need editing…. But just in case they do… Here are our favorite 9 free iPhone photo editing apps!
- PS Express
- “Fast, powerful, and advanced editing on mobile devices”
- “Edit photos with filters created from the styles of the world’s top photographers”
- Toolwiz Photos
Aaaaand, if you want to spend money…
“FaceTune helps you look your Hollywood best, even in photos taken on mobile phones.”
Step 6: Last but not least, Switching it up
Don’t be afraid to take photos of your lash sets at different angels. Show off new things. For example, post a picture of a perfect fan you placed on a lash. Post a photo of you practicing fans in your spare time. Post a photo of a client who has amazing natural lashes. Post some pictures of quotes or other eyelash related content to engage your customers and make your feed look pretttttyyyyy!