Lash Care

How to Sell Eyelash Extension Aftercare

Aftercare, aftercare, aftercare. You are probably tired of hearing us drill on aftercare. But, aftercare is such an important part of the eyelash extension process, that we decided to create top-of-the-line products. We created these products with the end user and the eyelash extensions technician in mind. If you decide to market and sell aftercare, you are opening yourself to a huge new revenue stream. Here’s our best tips on how to sell aftercare.

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Have Products on Display

Having aftercare products on display will spark interest in your clients. When they are able to pick up, examine and feel a product, they are more likely to buy it. We recommend putting shelf talkers next to the products that explain the benefits and how to use each product.

Give Booklets

Regardless of if they purchase any aftercare products, always send clients with info on aftercare. Do you know that Bella Lash has aftercare booklets that are specifically made for the end user? Once clients read this info they are more likely to purchase aftercare products at their next visit.

Send Samples

With every new client, send a sample of aftercare. Whether it’s a cleanser, sealer or mascara, giving them something to try and love will increase the likelihood of them purchasing it at a later date. You may eat some initial costs on this, but it will pay off in the long run when those samples turn into repeat aftercare purchases.

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3 Comments

  1. Genevieve says:

    Hi! I recently got certified with Bella Lash and I am excited to share my new found love with my clients. How can I get booklets and samples to spark interest with clients about aftercare products?

    Thank you!

  2. EyeLash extensions look and feel like real eyelashes. The extensions can help fill in your natural eyelashes to give them more volume. They tend to have a light and feathery appearance, attached to a single strip, they tend to look rigid and unnatural.

  3. Lacie says:

    Is there an option to buy samples to give to clients? I can pump some cleanser into a jar but I’m not sure how to send them home with a sample of mascara or sealer.

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