Aftercare, aftercare, aftercare. You are probably tired of hearing us drill on aftercare. But, aftercare is such an important part of the eyelash extension process, that we decided to create top-of-the-line products. We created these products with the end user and the eyelash extensions technician in mind. If you decide to market and sell aftercare, you are opening yourself to a huge new revenue stream. Here’s our best tips on how to sell aftercare.
Have Products on Display
Having aftercare products on display will spark interest in your clients. When they are able to pick up, examine and feel a product, they are more likely to buy it. We recommend putting shelf talkers next to the products that explain the benefits and how to use each product.
Regardless of if they purchase any aftercare products, always send clients with info on aftercare. Do you know that Bella Lash has aftercare booklets that are specifically made for the end user? Once clients read this info they are more likely to purchase aftercare products at their next visit.
With every new client, send a sample of aftercare. Whether it’s a cleanser, sealer or mascara, giving them something to try and love will increase the likelihood of them purchasing it at a later date. You may eat some initial costs on this, but it will pay off in the long run when those samples turn into repeat aftercare purchases.