You are an experienced lash artist, great at what you do, but every now and then a client decides to take a break.
Or maybe you are a new lash artist, just starting out, and wondering how to establish yourself in this booming business.
Or maybe, you are somewhere in between.
Regardless of where you are in your lash journey, we can all agree that attracting, growing, and maintaining our clientele is one of the biggest challenges for any business, and lash artists are no exception. If this is ringing true to you, let’s talk about one strategy to attract and retain customers: offering a Premium Lash Lift Service!
Adding a lash lift to your menu of services will expand your customer base, by offering solutions to some of the reasons potential customers haven’t booked an extension appointment with you or current customers are taking a break.
WHY YOU SHOULD ADD A LASH LIFT TO YOUR SERVICE MENU:
TIME. Some clients may shy away from extensions because of the time it takes to perform the service. While most artists are performing fills that take between 1 and 2 hours, a lash lift only takes 30-45 minutes. This is a great alternative to offer if you hear that extensions take too much time.
UPKEEP. Lash lifts require much less maintenance than extensions. First of all, clients have much less responsibility in terms of aftercare for lash lifts than extensions. While lash hygiene is always important and we know that proper aftercare will always improve retention, clients can treat their lifted lashes much like their natural lashes and maintain a decent result. In addition, lash lift clients can go 6-8 weeks between services, as opposed to 2-3 weeks for lash extension fills. For those clients who have less time to commit to maintenance, a lift is a great alternative!
COST. Adding a lash lift service to your menu is a great way to hit another price point for your current and potential customers. The initial lash lift service is less than a full set of lash extensions and because services are required less often, the financial commitment for your client is much less.
LOOK. Although we know it is possible to create custom looks for every lash extension client, some clients may hold the belief that all extension sets will give them a full-glam look that doesn’t correspond well with their lifestyle. A lash lift is a great service to introduce customers to the world of lash enhancements, giving them a natural look that they can enhance with whatever eye makeup they chose. Once they fall in love with their new, amplified look, they may even want to explore the more dramatic look of extensions.